Showing posts with label Puma. Show all posts
Showing posts with label Puma. Show all posts
Puma + Kehinde Wiley
Artist Kehinde Wiley has joined forces with Puma to celebrate the 2010 World cup, and more specifically African Soccer. The commissioned work features four pieces inspired by three infamous soccer players.
Power of Football
The power of football, like the power of love can make us do crazy things. It can bring us together and separate us in the blink of an eye. It can cause the most spontaneous outbursts of uncontrollable emotion. To celebrate the power of football and highlight Puma’s latest line of power gear, Syrup created an integrated campaign showing the unintended consequences of the power of football.
Of The Same Earth
Puma & Syrup commissioned celebrated artist Kehinde Wiley to design limited edition sneakers and a range of clothing along with original artworks as a build up to the World Cup in South Africa. View film
To enhance the authenticity of his products, he took an anthropological approach and travelled to West Africa to get a better understanding of the lives and culture of star footballers, Johnny Mensah, Emmanuel Eboue and Samuel Eto'o. A short film was produced and distributed online that chronicled the process. Events also took place in New York, Berlin and around the world. To create added context, the experiences were held in unique environments for the creative community, incorporating the artworks, products and live music by Zozo Afrobeat. View film
Brought to you by the letters T+S : What to wear
Brought to you by the letters T + S
Tank - Adidas x Jeremy Scott SS 2010+
Shoes - Puma x Hussein Chalayan from the Urban Mobility collection
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